Dayparting is the practice of dividing the day into several parts, during each of which a different type of Content suitable for that time is aired. Content is most often geared toward a particular demographic, and what the target audience typically engages in at that time. Dayparting is setup through the Playlist Setup process.
- A restaurant may display breakfast menu from 7.00 AM to 10.00 AM and then display lunch menu till 3.00 PM, after which they promote their dinner menu.
- A retail business may focus on women’s products before 4.00 PM and promote products for teenagers and men from 4.00 PM to closing hours.
The purpose of Dayparting is to maximize exposure to a target audience who may be viewing the display screen at different times of the day.